I help businesses go from good to great. Most people try to do that by squeezing more out of the business. I start with the people. People make a business, and people with a purpose do their best. When your people do their best, so does the company.
If any of these sounds familiar
You're in the right place
Solopreneur · Creator · Business of one
"My business is me. I love what I do. I just can't get it to the next level."
You built something out of your passion and people like it. But you're doing everything yourself, the money isn't where it should be, and the thing you loved is starting to feel like a job. When the business is you, coaching the business and coaching the person are the same thing. Do your passion. I'll help you turn it into something that pays at the next level.
What changes
You get clear on what you want the business to do for your life
Your passion gets a shape people can buy, at a price that works
You stop doing everything and start doing what only you can do
You reach the next level without burning out to get there
Small business owner
"My team works hard, but something's off and nobody is saying what."
You've got good people and they're busy. Results are fine, not great, and you can feel there's more in them. Usually the problem isn't skill. It's that nobody has asked them what doing their best would actually look like.
Founder · Leader
"We got faster this year. I'm not sure anyone feels better for it."
New tools, more output, same tired team. If a task that took four hours now takes one, somebody got that hour. It's worth deciding on purpose who that is.
Professional · Men's coaching
"I'm good at my job. I'm just not sure it's mine anymore."
For professionals, and men in particular, who want their work to fit who they are. We work on goals, accountability and how you handle the hard stuff. Everything starts with 100% ownership over your reality.
How it works
A limited engagement aimed at transformation, with quarterly milestones
I coach you and the business at the same time, because at this size they're the same thing. After a few months you can run it without me.
Step 1
A first conversation
Free. You tell me where you are and where you want to be. I'll tell you honestly whether I can help, and if I can't, who might.
Step 2
The work
A set number of sessions over a few months. We look at what you want, what's in the way, and what the business needs to look like to give you both.
Step 3
Your next level
A business that fits your life and pays you properly, and a plan you can keep running after we're done.
Other ways to work together
Coaching that fits your life
1-on-1 sessions
Weekly or monthly, just you and me. We set goals, I hold you to them, and we work out what's getting in the way.
Men's coaching
A place for men to talk honestly about work, life and what's holding them back, and then do something about it.
The Center for Corporate Empathy
There's no staff. If you're reading this, you're in.
The Center is the bigger conversation behind all of this: why good people at work stop doing their best, and what companies can do about it. It starts with one question I'll be asking a lot of people. What would doing your best look like?
Two questions
Same person, both sides
As an employee: is your role your best? As an employer: are you listening to what your team wants from their life? Most of us are both. The distance between your two answers is the Corporate Empathy Gap.
Who got the time?
The AI dividend
If a task that took four hours now takes one, why can't we say: great, take the hour. Go to the gym. Pick up your kid. No one's saying that. Where are the companies that actually believe it?
Coming soon
The Gap Worksheet and the writing
A free ten-minute worksheet that measures your gap, and the first pieces of writing. Join below and you'll get them first.
Let's talk about where you want to go.
No cost. Tell me where things stand and I'll tell you what I see.
Negotiation
The outcome is decided before you sit down.
Most negotiations are decided before anyone sits down. That's the part I help with, whether it's one deal in front of you right now or a team that keeps giving too much away.
If any of these sounds familiar
You're in the right place
Founder · Small business owner
"I have a deal in front of me that could change the year, and I can't get it wrong."
The other side does this every week. You don't. You need someone in your corner who has done it many times, who can show you what you have to work with, and who will be there until it's signed.
What changes
You know what you want and what you'll walk away from
You can see your leverage, and theirs
You go in with a plan you trust
You have someone to call while it's live
Established company
"We're closing deals, but I know we're leaving money behind."
Discounts go out before anyone asks for them. Renewals come in low. The scope grows and the price doesn't. The money is there, you're just not keeping it.
Sales leadership
"Our win rate has been stuck at the same number for two years."
You have a good team and a real pipeline, but deals keep going wrong near the end. You suspect it's how the team negotiates. You want someone to look at real deals and tell you what's going wrong.
Founder
"We're in acquisition conversations and I've never been through an exit."
The buyer's team does this every week. You've built something valuable but you don't know if the number on the table is real, low, or an opener. One mistake here is permanent.
International
"Our product is strong but our team keeps losing deals in Europe."
Buying in Europe works differently from the US. Different tone, longer timelines, more regulation, and trust takes longer to build. Something is getting lost in translation.
Individual / operator
"Someone made me an offer and I want to know if I'm about to leave money on the table."
A domain, a contract, a business, a salary package. Someone gave you a number. It might be fair or it might be an opener. You want someone who can tell the difference and help you move it.
A specific advantage
European deals are a different game
Based in Amsterdam. Deep background in EU regulatory environments, OT/ICS and physical security sectors, and the commercial dynamics of scaling across European markets. If your team is going into EU procurement conversations with a US playbook, that's the problem.
EU regulatory fluency
NIS2, GDPR and sector rules change how deals get structured and how trust gets built.
Multi-market commercial experience
Germany and its neighbours, Benelux, the Nordics and Southern Europe each buy differently: different timelines, different decision-makers, different norms.
US-to-EU translation
Built for companies expanding from North America into Europe. The gap between how deals are done in each market is wider than most teams expect.
Pricing
Retainer + Commission
I work on a simple monthly base combined with a commission component. Both scale based on the engagement, risk, and nature of desired outcome.
Discovery call
A free discovery call about your deal.
Most negotiation advice is generic. In one call I'll give you a specific read on your situation: the leverage you have, the leverage you're not using, and a realistic way forward. No deck, and no sales pitch at the end.
A clear diagnosis
You'll see what's really going on in your negotiation, from both sides. Sometimes that alone changes how you walk into the room.
Leverage you may not see
Most situations have one or two pressure points you can't see from the inside. I'll name them. You may have more power than you think, or less. Either way, you'll know.
An honest recommendation
I'll tell you what I'd do in your position, what kind of engagement makes sense, and what to expect. If I'm not the right fit, I'll say so and point you to someone better.
A concrete next step
You leave knowing what to do next, whether that's working together, preparing differently, or walking away from a deal that isn't worth it.
Book a free discovery call
No prep needed. Tell me what's going on and we'll work out whether I can help. You'll get something useful out of it either way.
Speaking & Panel Moderation
Ideas that move rooms to action.
Keynotes, workshops and panel moderation. I talk about people at work and the Corporate Empathy Gap, negotiation, selling into Europe, and security.
Talk topics & formats
What I talk about
Keynote
Who got the time?
Companies are saving real time with AI. Almost none of it goes back to the people who made the change. What happens when it does.
Workshop
The Corporate Empathy Gap
Leaders answer the same questions about themselves and about their team, then we talk about the difference.
Workshop
Scaling Revenue in Europe
GTM strategy, regulatory landscape, and cultural nuance for US companies entering the EU. Built on hands-on experience, not consultant theory.
Panel moderation
OT/ICS Cybersecurity & Regulation
I know this field well enough to ask the second question, and I keep it clear enough that the whole room can follow.
Talk
The Four Agreements in Leadership
How I use personal high agency approaches, like the Four Agreements, at work: with teams, with clients, and on hard days.
Keynote
Building from Scratch
What it really takes to build a business from nothing, from someone who has done it.
Workshop
Negotiation Masterclass
The negotiation starts before you reach the table. Half-day or full-day format for sales teams, founders, and senior leaders.
Formats
Built for any stage
Conferences
30–60 minute keynote or workshop slot. Custom or topic-menu based.
Corporate events
Offsites, all-hands, sales kickoffs. People should leave with something to do.
Panel moderation
Technical and strategic panels moderated with authority and clarity.
Networking events & webinars
I also speak at networking events and on webinars. Book a discovery call or email me to hear where I'll be next.
Book Dario for your event
Conferences, offsites, and corporate events. Custom formats always available.
For Investors
You're not buying a piece of the mission. You're buying the people making it a reality.
Diligence covers the market, the product and the numbers. It almost never tells you whether the four or five people the company depends on are still really in it. I look at the people and the growth, before you invest and after.
If any of these sounds familiar
You're in the right place
Angel investor
"I've got one more cheque to write this year and three companies I like."
Limited funds and a real decision. A short read on the people and the growth potential tells you which one is actually ready for your money.
Before you commit
"The founder is brilliant. I'm less sure about everyone around them."
The person holding the company together is rarely the one with the title, and they're almost never the one who flags a problem. Better to know before you sign.
Portfolio
"One of my companies is stalling and I can't tell if it's the market or the team."
Your portfolio companies have the same problem and no budget for it. Introduce me, and I'll work with them directly to keep their best people and get them growing.
What you get
Two lenses, short engagement
High impact, deliberately limited scope. A handful of these a year.
Before you invest
The People Read
Conversations with the founder and three or four of the people the company would struggle without. Who's carrying it, how stretched they are, and whether they're still really there. Two weeks, written up.
Before you invest
The growth read
Is the sales motion real, or is it the founder? What would the first big enterprise deal need that they don't have yet? Can it sell into Europe, and what will that take?
After you invest
Help for the portfolio
I work with your companies directly, as their own engagement, so they hold on to the people their valuation depends on.
One rule
No secret reports
You commissioned the read, so you get it. But if I'm later asked to work with that company, they see what I wrote about them first. Nobody tells the truth to someone who wrote a secret report on them.
Looking at a company right now?
Tell me what it is and when you need to decide. No deck needed.
About Dario
I'm Dario.
A career spanning global B2B SaaS, startup-to-scale, VC and PE-backed companies, OT/ICS cybersecurity, physical security, and regulatory environments across multiple continents — all layered with hands-on experience building revenue from scratch.
EU
Based in Amsterdam
B2B
SaaS & enterprise focus
AI+
Accelerationist approach
Global
Multi-market track record
Background
A rare combination of domains
Global B2B SaaS
Scaling businesses across markets, building revenue teams, navigating VC and PE-backed environments at multiple growth stages.
OT/ICS & Cybersecurity
Deep domain knowledge in operational technology security, physical security, and the regulatory landscape that governs it.
Building from zero
Founder and operator experience. Built sales processes, teams, and revenue engines in environments where the playbook didn't exist yet.
AI acceleration
Practitioner-level knowledge of how AI tools transform sales, operations, and personal effectiveness. Not theory — daily practice.
Ready to build something?
A discovery call is all it takes to figure out if there's a fit.