Senior sales leadership, deployed in days — not months. From one day a week to full-time intensity, scoped to your situation and built to make itself unnecessary over time.
If any of these sounds familiar
You're in the right place
Founder · CEO · Owner
"I'm still the best salesperson in my company — and I know that's a problem I need to solve."
You're closing most of the big deals yourself. The team is doing okay but you're the one clients trust, the one who knows how to read a negotiation, the one who has to be on the critical calls. You can't scale that. You need someone who can transfer that capability into the team and into a process — and then step back.
What changes
Your sales instincts become a documented, teachable process
The team starts closing deals you don't need to be on
AI systems handle the volume — your attention goes to what only you can do
You remove yourself from the critical path without revenue dropping
Sales leadership
"We have a team but I'm not confident they're anywhere near their potential."
The pipeline looks reasonable on paper. But win rates are flat, discounts are going out on instinct, and late-stage deals keep slipping. You need a diagnosis and someone to fix the process — not a new hire who takes six months to ramp.
Growth stage
"We just raised and I need a proper sales function before I can justify a full VP hire."
The money is in. The pressure is on. But a VP of Sales search takes three to six months and another three to ramp. You need results in the next quarter — and a sales function that's ready to hand off when the right person arrives.
International
"We've tried to break into Europe and it hasn't worked. The product is solid — something else is wrong."
US teams going into EU markets with an American playbook. Different procurement rhythms, different trust-building, different regulatory context. The problem usually isn't the product — it's the commercial approach and who's executing it.
Creator · Coach
"My launches are good but I want a machine that runs itself and compounds every time."
You've proven the offer converts. Now you want the qualification framework, the AI-accelerated pipeline, and the close system that means each launch performs better than the last — without you rebuilding it from scratch every time.
Private equity · Acquisition
"We acquired this business and the commercial function needs a serious rebuild."
The fundamentals are there but the sales motion is informal, undocumented, and dependent on a few key people. You need it professionalized, systematized, and performing at the level the investment thesis assumed — on a timeline that doesn't wait for a permanent hire.
Why fractional
The expertise your business needs. Structured to hand off, not hold on.
The most common reason clients choose fractional over a full-time hire isn't cost — it's access. The specific combination of markets, deal types, stages, and industries that this engagement brings would be difficult to find in a single permanent hire, and difficult to justify keeping once the system is built. The investment typically runs at 10–25% of a full-time equivalent. But the more important number is how quickly the engagement pays for itself.
The expertise
A permanent hire at your stage might have scaled one or two businesses in one or two markets. This engagement brings pattern recognition across dozens — different stages, deal types, industries, and the mistakes that don't appear in case studies.
The speed
Deployed within days of scope sign-off. No search, no notice period, no 90-day ramp before contribution. The quarter you're in right now is the one that gets the results — not the next one.
The structure
The engagement is explicitly built to make itself unnecessary. You come out of it with a process, a playbook, and a team that can execute without ongoing external input. That's a different outcome to most consulting relationships.
The investment
Typically 10–25% of a full-time equivalent. No benefits, no equity, no notice period. Scale up during a critical push, step back when the system is running. You pay for output, not presence.
What's included
What actually changes in your business
Every engagement is scoped to the specific situation. These are the levers we pull — in whatever combination your business needs.
Revenue diagnosis
Find exactly where money is being left behind. Deals stalling at the wrong stage, discounts going out too early, renewals underperforming, pipeline that looks healthy but isn't. The map is the starting point for everything else.
Sales process & playbook
A documented, executable process your team can run without you holding it together. ICP definition, qualification criteria, discovery framework, objection handling, close sequences — built for your specific offer and market.
Team coaching & deal reviews
Weekly sessions that change what reps actually do in conversations — not just what they know. Live deal reviews, call coaching, and objection drilling against real situations in your pipeline right now.
AI-accelerated workflows
Specific tools, specific workflows, embedded into your team's daily motion. Prospect research in minutes not hours. Lead qualification at volume without adding headcount. Follow-up sequences that adapt to where each buyer is. Practical, not theoretical.
Pipeline & forecast integrity
A pipeline that reflects reality, not optimism. Reporting that tells you what's actually going to close and when — so you can make real resource decisions, not react to surprises at the end of the quarter.
Deal desk & late-stage structure
Support on the deals that matter most. Pricing structure, contract terms, commercial packaging that maximises value without killing the deal. The work that happens in the last 20% of the sales cycle where most margin is lost.
How engagements work
Most clients start with urgency. They stay for the system.
Whether you're running a launch, closing a pivotal deal, fixing a revenue leak, or scaling into a new market — engagements follow the same arc. The goal of each phase is to make the next one lighter. The end state is a process you own, not a dependency you manage.
Phase 1 — Immediate impact
There's something pressing. A window, a deal, a quarter. You need results now.
Heaviest involvement. Rapid diagnosis of where value is being lost. Qualification frameworks and close tactics deployed against the live situation. AI tools embedded to handle volume. The priority is hitting the window in front of you.
Typical engagement
Hourly advisory or commission on value moved
Phase 2 — Systems build
The immediate need is solved. Now we build the infrastructure that prevents it recurring.
Documented sales process and qualification playbook. AI-accelerated pipeline and follow-up system. Deal desk structure or close framework your team can execute without you. The explicit goal is that you need less of me after this phase, not more.
Typical engagement
Retainer — typically 60–90 days
Phase 3 — Ongoing optimization
Your system is running. You bring me in to tune it as the business evolves.
Light-touch involvement per initiative or quarter. Review conversion and pipeline data, sharpen the close layer, update qualification criteria as your offer, market, or team changes. The machine runs — this is calibration, not construction.
Typical engagement
Light retainer or per-initiative sprint
AI acceleration is built into every phase.
Whether you're processing launch DMs, qualifying inbound leads, or managing an enterprise pipeline — the right AI setup multiplies your team's output without adding headcount. It's not a feature of the engagement. It's the infrastructure underneath it.
Global commercial experience
Pattern recognition built across markets, industries, and deal types.
Based in Amsterdam. Operating across the US, EU, and beyond. The combination of industries, regulatory environments, and commercial contexts that inform this work is genuinely uncommon — and it directly shapes the quality of advice you get.
B2B SaaS at scale
Revenue motion across multiple growth stages — from first enterprise contract to multi-market expansion. VC and PE-backed environments where the pressure to perform is real and the runway is finite.
Regulated industries
OT/ICS cybersecurity, physical security, critical infrastructure. Sectors where trust, compliance, and regulatory context are part of the sale — not a footnote. The deals are complex and the buyers are sophisticated.
EU market fluency
NIS2, GDPR, sector-specific regulation. Multi-market procurement rhythms across DACH, Benelux, Nordics, and Southern Europe. The bridge between US commercial culture and European buying behaviour.
Built from zero
Founder and operator experience building revenue engines where no playbook existed. The judgment that comes from having made the mistakes, not just studied them.
What to expect
What the first 30 days actually look like
The most common question from first-time clients is: what happens the week after we agree to work together? Here's the honest answer.
Week 1–2 — Diagnosis
Deep dive into your pipeline, process, and team. Where are deals stalling? Where is margin being lost? What is the team actually doing versus what the playbook says? The output is a clear map of where revenue is leaking and why — with no diplomatic softening.
Week 3–4 — First fixes
Quick wins deployed against live situations. First team sessions. AI tooling identified and piloted. Immediate adjustments to how deals in the active pipeline are being handled. You see tangible change before the month is over.
Month 2 — Systems
The infrastructure takes shape. Qualification playbook documented. Team coaching running on a weekly cadence. Reporting framework live so the pipeline reflects reality. AI tools embedded into the daily workflow rather than sitting in a tab nobody opens.
Month 3 — Momentum
The process is running without constant input. Conversion metrics are moving. You can see clearly where Phase 2 begins and what a lighter ongoing engagement looks like — because the system is doing the work, not the engagement.
Let's find the revenue that's already in your pipeline.
15 minutes, no cost. Tell me where things stand — I'll tell you what I see.
AI-enhanced deal strategy
Negotiation
The outcome is decided before you sit down.
Most negotiations are lost in the preparation — not at the table. Whether you have a deal in front of you right now or a systemic revenue problem your team can't crack, the work starts here.
If any of these sounds familiar
You're in the right place
Creator · Coach · Program builder
"My launch opens in a few weeks and I need to convert a lot more of my audience into buyers than I did last time."
You've built the audience. The offer is real. But the conversion window is short, the DMs are stacking up, and you can't tell who's serious from who's just curious. The difference between a good launch and a great one isn't the offer — it's how you qualify, how you handle the conversation, and how you close without desperation. That's the work.
What changes immediately
Qualification framework that filters signal from noise at volume
Objection handling that holds price without killing the relationship
AI systems to process DM and lead volume without burning out
Close rate that compounds — better every launch, not just this one
Established company
"We're closing deals, but I know we're leaving money behind."
Discounts going out before the conversation even starts. Renewals coming in below potential. Scope creeping without a price adjustment. The revenue is there — it's just not being captured.
Sales leadership
"Our win rate has been stuck at the same number for two years."
You have a functioning team and a real pipeline, but something in the late stages keeps breaking down. You suspect it's negotiation. You need a diagnosis, not a motivational talk.
Startup / scale-up
"I have a significant deal in front of me right now and I can't get this wrong."
Enterprise contract, investor term sheet, strategic partnership. The other side has done this a hundred times. You need someone in your corner who has too — and can move fast.
Founder
"We're in acquisition conversations and I've never been through an exit."
The buyer's team does this every week. You've built something valuable but you don't know if the number on the table is real, low, or an opener. One mistake here is permanent.
International
"Our product is strong but our team keeps losing deals in Europe."
US procurement culture and European procurement culture are not the same conversation. Tone, timeline, regulatory context, trust-building — something is getting lost in translation.
Individual / operator
"Someone made me an offer and I want to know if I'm about to leave money on the table."
A domain, a contract, a business, a salary package. You received a number and it might be fair — or it might be an opener. You want someone who can tell the difference and move the number.
A specific advantage
European deals are a different game
Based in Amsterdam. Deep background in EU regulatory environments, OT/ICS and physical security sectors, and the commercial dynamics of scaling across European markets. If your team is going into EU procurement conversations with a US playbook, that's the problem.
EU regulatory fluency
NIS2, GDPR, sector-specific compliance — understanding the regulatory context changes how deals get structured and how trust gets built.
Multi-market commercial experience
DACH, Benelux, Nordics, Southern Europe — each market has different procurement rhythms, decision hierarchies, and negotiation norms.
US-to-EU translation
Built for companies expanding from North America into Europe. The gap between how deals are done in each market is wider than most teams expect.
Pricing
Three ways to work together
Retainer
€2,500
/ month minimum
Ongoing pipeline review & deal strategy
Async support channel
Virtual deal desk — live deal input
Monthly strategy session
Team negotiation coaching
On a €500k annual pipeline, one additional win covers a full year of retainer.
Hourly
€650
/ hour
Direct advisory sessions
Pre-negotiation preparation
Live deal support & coaching
Post-deal debrief
Outcome tracking
5 hours of focused prep on a €200k deal. Do the math.
Commission
No upfront cost
% of value I move
You only pay when I move the number
Fully aligned incentives — my gain is your gain
Works for any deal size
Asset sales, contracts, offers received
Ideal for solopreneurs & one-off negotiations
If I don't improve the outcome, you don't pay. That's the deal.
Book a consultation
15 minutes. Real value. No cost, no obligation.
Most negotiation advice is generic. This isn't. In 15 minutes I'll give you a specific read on your actual situation — the leverage you have, the leverage you're not using, and what a realistic path forward looks like. No deck required. No sales pitch at the end. Just an honest conversation about your deal.
A clear diagnosis
You'll understand what's actually happening in your negotiation — not just your version of it. Sometimes that reframe alone changes everything about how you walk into the room.
Leverage you may not see
Every situation has 1–2 pressure points that aren't obvious from the inside. I'll name them. You may have more power in this than you think — or you may be overestimating something. Either way, you'll know.
An honest recommendation
I'll tell you what I'd do in your position, what kind of engagement makes sense, and what you should realistically expect. If I'm not the right fit, I'll tell you that too — and point you in a better direction.
A concrete next step
You leave the call knowing exactly what to do next. Whether that's working together, preparing differently, or walking away from a deal that isn't worth pursuing — you'll have a clear action.
Book your 15-min consultation — no cost
No prep needed. Just tell me what's going on. We'll figure out together whether and how I can help — and you'll walk away with something useful either way.
AI tools for personal growth
Personal & Professional Coaching
Lead from who you actually are.
Coaching for professionals and men who want their work to reflect their genuine self. Goal-setting, accountability, and the inner work that makes external results stick — including The Four Agreements in practice.
Formats
Coaching that fits your life
1-on-1 sessions
Weekly or monthly. Goal setting, accountability, career strategy, and the emotional intelligence that drives all of it. Fully tailored to you.
Men's coaching
Identify what's holding you back. Remove the limitations. Blend of professional guidance, emotional intelligence, and personal truth.
Open group calls
Bi-weekly broadcast calls open to everyone. Meditations, practical tactics, and community. Free to join, no sign-up required.
Upcoming talks
Ideas worth your time
Upcoming talk
The Four Agreements — in practice
Translating Ruiz's framework into daily decisions and leadership behavior. How ancient wisdom maps to modern business challenges.
Upcoming talk
Personal affirmations that actually work
Understanding and believing what you're truly capable of. Evidence-based approach to rewiring self-perception for sustained performance.
Series
Emotional intelligence for sales leaders
The skills that separate good closers from great ones have nothing to do with scripts. A deep dive into EQ as a revenue driver.
Join the next open group call
Open to everyone — no experience required, no commitment needed.
AI fluency for your audience
Speaking & Panel Moderation
Ideas that move rooms to action.
Keynotes, corporate workshops, and expert panel moderation. Spanning AI acceleration, global sales strategy, OT & physical cybersecurity, regulatory environments, and the human side of high performance.
Talk topics & formats
Battle-tested topics, custom delivery
Keynote
AI Acceleration for Sales Teams
How to multiply your team's output with AI tools — practical implementation, not theoretical frameworks. Delivered at conferences and corporate offsite events.
Workshop
Scaling Revenue in Europe
GTM strategy, regulatory landscape, and cultural nuance for US companies entering the EU. Built on hands-on experience, not consultant theory.
Panel moderation
OT/ICS Cybersecurity & Regulation
Moderating complex technical panels with industry authority, deep knowledge, and the ability to make it accessible to any audience.
Talk
The Four Agreements in Leadership
Applying Ruiz's ancient wisdom to modern business challenges, team dynamics, and executive presence. Practical and memorable.
Keynote
Building from Scratch
The real playbook for scaling a business from zero — combining global business acumen with the operator perspective of someone who's done it.
Workshop
Negotiation Masterclass
The negotiation starts before you reach the table. Half-day or full-day format for sales teams, founders, and senior leaders.
Formats
Built for any stage
Conferences
30–60 minute keynote or workshop slot. Custom or topic-menu based.
Corporate events
Offsites, all-hands, sales kickoffs. Structured for action, not just inspiration.
Panel moderation
Technical and strategic panels moderated with authority and clarity.
Open community talks
Monthly live talks open to all — sign up to be notified of the next one.
Book Dario for your event
Conferences, offsites, and corporate events. Custom formats always available.
Strategic intelligence, AI-informed
Advisory & Board Seats
Strategic direction. Without the overhead.
A low-barrier way to access senior strategic insight. Board advisory, angel involvement, and equity-based engagement for founders who need a navigator, not just a consultant.
Engagement models
Skin in the game, at the right level
Advisory
Board advisory seat
Quarterly or monthly strategic input. Drive direction toward market fit and profitable outcomes without the overhead of a full-time executive.
Investment
Angel investment
Capital plus deep operator involvement for companies at the right stage. Not just a check — an active partner who knows how to build.
Equity
Equity-based partnership
Aligned incentives for longer-term strategic partnerships. Skin in the game means the incentives are right from day one.
What you get
Senior pattern recognition, applied to your business
A unique background across B2B SaaS, OT/ICS cybersecurity, physical security, global regulatory environments, and building revenue engines from scratch — across markets.
Global market strategy
Especially EU expansion. Regulatory, commercial, cultural.
Revenue architecture
Building GTM from zero. Scaling what's working. Fixing what isn't.
AI acceleration
Embedding AI into your team and product strategy before your competitors do.
VC & PE navigation
Backed-company experience. Know how to move inside the machine.
Let's talk about your business
No pitch deck required. Just a conversation about where you're headed.
AI fluency practitioner & accelerationist
About Dario
Operator. Builder. Revenue architect.
A career spanning global B2B SaaS, startup-to-scale, VC and PE-backed companies, OT/ICS cybersecurity, physical security, and regulatory environments across multiple continents — all layered with hands-on experience building revenue from scratch.
EU
Based in Amsterdam
B2B
SaaS & enterprise focus
AI+
Accelerationist approach
Global
Multi-market track record
Background
A rare combination of domains
Global B2B SaaS
Scaling businesses across markets, building revenue teams, navigating VC and PE-backed environments at multiple growth stages.
OT/ICS & Cybersecurity
Deep domain knowledge in operational technology security, physical security, and the regulatory landscape that governs it.
Building from zero
Founder and operator experience. Built sales processes, teams, and revenue engines in environments where the playbook didn't exist yet.
AI acceleration
Practitioner-level knowledge of how AI tools transform sales, operations, and personal effectiveness. Not theory — daily practice.
Ready to build something?
15 minutes is all it takes to figure out if there's a fit.